FastCompany asked some of the worlds leading creative and marketing directors for their predictions in 15 to’16.
Some of the outtakes we agree with wholeheartedly:
Focusing on the heart of consumer behaviour to guide content and tactics
Brands using agencies that are agile and flexible enough to react in real time…did we mention we’re agile.
Brands owning their content real estate not renting it. With a focus on creating remarkable content that delights their audience.
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