The Content Company | Content Strategy | Content Creation | Content Production

Daily Archives: February 9, 2015

Home / It must have been the work? / Daily Archives: February 9, 2015

It must have been the work?

February 9, 2015/0/0/

We don’t think it was Rob’s piece to camera that has seen 3rdspace recognised as a finalist in the 2015 Adnews Awards. Rob chats through WHY 3rdSpace exists and HOW we help our clients, with a couple of short examples.

Standard, Video

2015 Creative Forecast

Read the full story here

February 9, 2015/0/0/

FastCompany asked some of the worlds leading creative and marketing directors for their predictions in 15 to’16. Some of the outtakes we agree with wholeheartedly: Focusing on the heart of consumer behaviour to guide content and tactics Brands using agencies that are agile and flexible enough to react in real time…did we mention we’re agile. […]

Links

Balls n All

February 9, 2015/0/0/

#BLUESEPTEMBER To draw attention to the men’s cancer charity, Blue September, we painted Goulburn’s iconic Big Merino’s testicles bright blue. Raising both awareness with national PR coverage and over $20,000 for Blue September.

Images

Director Hands

February 9, 2015/0/0/

Gary Eck our head of content believes all great stories come from human truth. The more we can inject relatable circumstance and emotion into our stories, the more the audience will become involved in the campaign. Gary has co written and directed 4 feature films, numerous TV shows, which allows him the privilege to use […]

Standard

Experiential Ninja Warriors

February 9, 2015/0/0/

Samsung asked us to showcase the ‘Music Hub’ application on Samsung devices and its ability to play mood specific music. We created a live interactive experience, helped by performers in black ninja suits in keeping with their ‘Designed for Humans’ positioning. People where asked to ‘play their mood’ as a live performance came to life […]

Video

How to get 14 Million views

February 9, 2015/0/0/

An edgy spot targeting young males for 4 Seasons Condoms created and directed by Gary. It would never make TV, but was banned from cinema. The supporting PR asked the question of media and their audiences: Should this cheeky Aussie Ad be banned? The story was picked up internationally and views grew by 1 million […]

Images, Standard

Double Finalist APAC

February 9, 2015/0/0/

Hi fives to our friends AAMI and Vodafone, our campaigns been recognised by peers and marketers in the APAC Branded Content Awards Best brand story telling fiction for Vodafone Best use of experiential for AAMI

Standard

Get your wiggle on

February 9, 2015/0/0/

We showcased Samsung’s device connectivity, by encouraging kids to share the technology with their parents. The children coloured in their favourite Wiggles character on the Samsung notebooks and watched their creations come to life on the big screen before taking their creations home in a Samsung Tablet Fridge magnet. See the experience here:

Video

Heston reveals his secret

February 9, 2015/0/0/

We helped launch the Good Food Network across all platforms by creating insightful content from some of the world’s highest calibre chefs, including the master of food innovation, Heston Blumenthal.

Video

Grocer scores for Origin Legends

February 9, 2015/0/0/

We worked with MMM and Fox Sports across a manic 3 weeks to raise funds for the Queensland Flood appeal. Bringing back the legends of State of Origin for a charity game at Parramatta stadium. Funds were raised from ticket sales, auctioning off signage on the players jumpers and one place in each side. Horsley […]

Images, Links, Video