When brands and music collide, it can be a great opportunity for both parties to benefit. With the vast majority of today’s music artists having been born into a branded world, and with the shift in the way in which we consume and purchase music, working with an established brand gives artists the opportunity to reach new audiences. Equally, with the level of prestige many musicians have today, it makes sense for brands to work with them in order to leverage their creativity and social reach.
And so, when 3rdspace was asked to reposition Crust Pizza, we defined a mission to “Reimagine what pizza can be”, and enlisted dynamic DJ duo Peking Duk to help Crust reach new audiences.
The campaign will be revealed in full on Monday, but in the meantime click here to take a look at what went on behind-the-scenes at our recent shoot with Crust and Peking Duk.