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Wake Up In Vanuatu

May 8, 2017/0/0/

  Background We were tasked with the challenge of revitalizing Tourism Vanuatu’s existing brand campaign in a refreshingly way, relying on existing assets. Facing challenges of declining visitor numbers as a result of Cyclone Pam, Vanuatu needed to up its game and regain confidence and desirability within the Australian market and drive higher visitor numbers […]

Content Strategy, Images, Video ,

Instagram 6 Years On

October 6, 2016/0/0/

  Instagram, the most popular photo-sharing site in the world, today celebrates six years since its launch in 2010. With over five hundred million users worldwide, and over five million active users in Australia alone, there’s little question over its influence in the ever-growing social space. Founded by Kevin Systrom and Mike Krieger in 2010, […]

Content Strategy, Images, inspiration, Miscellaneous

What Kind of Traveller Are You?

May 7, 2015/0/0/

Insight Travel asked us to get over 50s to consider an Insight Vacation for all their holiday planning needs. Our solution was a personalised holiday suggestion quiz to discover what kind of traveller you are, because whilst everyone loves a holiday, not everyone wants the same one. By identifying interests and preferences through the lifestyle […]

Images, Links

You don’t have to be a doctor to save lives

May 7, 2015/0/0/

The Health Services Union recently asked us how they could raise awareness of the impact of the State Government’s plan to privatise Health Services jobs. Our solution was to put a human face to these jobs and highlight that every job in Health Care is crucial to saving lives. We used quotes and photos of […]

Images

Making a difference, one soup at a time

May 7, 2015/0/0/

SumoSalad asked us to help launch their new winter menu. Our solution was a socially driven charity campaign to donate a Sumo Soup to someone in need, every time we saw a customer enjoying theirs. Each time someone hashtags a photo of their Sumo soup with #heatupthestreet, SumoSalad donates the cost of that soup to […]

Images, Video

The Art of Innovation

May 7, 2015/0/1/

HID recently asked us to launch their new mobile technology into Australia. Our solution was to identify the decision makers within the corporate building and architectural world, and tell the story of HID in an innovative way. For one special evening HID took over the top floor of Australia’s MCA to showcase to Sydney’s leading […]

Images, Video

Balls n All

February 9, 2015/0/0/

#BLUESEPTEMBER To draw attention to the men’s cancer charity, Blue September, we painted Goulburn’s iconic Big Merino’s testicles bright blue. Raising both awareness with national PR coverage and over $20,000 for Blue September.

Images

How to get 14 Million views

February 9, 2015/0/0/

An edgy spot targeting young males for 4 Seasons Condoms created and directed by Gary. It would never make TV, but was banned from cinema. The supporting PR asked the question of media and their audiences: Should this cheeky Aussie Ad be banned? The story was picked up internationally and views grew by 1 million […]

Images, Standard

Grocer scores for Origin Legends

February 9, 2015/0/0/

We worked with MMM and Fox Sports across a manic 3 weeks to raise funds for the Queensland Flood appeal. Bringing back the legends of State of Origin for a charity game at Parramatta stadium. Funds were raised from ticket sales, auctioning off signage on the players jumpers and one place in each side. Horsley […]

Images, Links, Video