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How to get 14 Million views

February 9, 2015/0/0
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An edgy spot targeting young males for 4 Seasons Condoms created and directed by Gary.
It would never make TV, but was banned from cinema.
The supporting PR asked the question of media and their audiences:
Should this cheeky Aussie Ad be banned?
The story was picked up internationally and views grew by 1 million a day.

Here is how the PR snowballed from this Huffington Post:

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