We’re pumped to be working with IAG on their NRMA and SGIO brands.
IAG have a clear core purpose that truly adds value to consumers lives. But more than that, they live and breath that purpose throughout the entire business.
3rdspace has been working to create content strategies for NRMA and SGIO to bring this core purpose to life in surprising ways over the next 3 years. Our thinking taps into the biggest concerns and hopes Australian’s have about the future, to create content that has relevance and meaning.
While the work internally will deliver a new way to think about content, the output will begin shortly with a range of film based and visually rich content across a range of channels. We’d love to tell you more, but don’t want to ruin the surprise.