We’ve been working with Brumby’s Bakery for the last 6 months to define their purpose and brand DNA, embarking on a new chapter to tell their story through content.
Weekends are Better with Brumby’s is the first chapter of this story.
The content includes a clip that celebrates the little things that make weekends better, including Brumby’s. The film will be backed with an evolving story in social, including weekend inspiration, recipes and the opportunity for the audience to snap and share what makes their weekends better, for the chance to win a $5000 weekend away with Flight Centre. The content will also play out on radio across Southern Cross Austereo Metro and regional networks.
This is just the first chapter, as we head off on a journey to inspire through the art of baking.