Content Agency 3rd Space has recently started working with the lovely people at Crust Gourmet Pizza. In our first campaign, Crust needed a localised solution for South Australia to prompt brand awareness and trial.
So…. we employed two new delivery drivers for them. Meet Travis Boak and Tex Walker, the two local rival AFL captains.
Our solution embedded the brand in the parochial and passionate minds of South Aussies, who being a two team town, LOVE their footy!
The value offer: The Captains’ 2 for $30 Deal. All customers have to do is jump online, order the deal and pick their captain for the chance to have one of the boys deliver direct to their door.
The timing has been perfect leading into footy finals, not only with the two captains being the new Crust ambassadors, and also the fact that pizza is the natural go-to food for watching the footy.
We kicked off the campaign with a short clip of the two Captains delivering Crust Gourmet Pizzas to fans across Adelaide, with plenty more deliveries and surprise content still to come: https://www.facebook.com/crustpizza
The campaign seems to have ticked a lot of (pizza) boxes for Crust – Surprise, Celebrity, Passion, Finals, Rivalry, Fun and so far, the most commented and shared social campaign on Crust Gourmet Pizza’s Facebook page – so we’ll tick the engagement box too.