content-agency, content-marketing, inspiration, online-marketing, social-media-agency, top-ad-agency-sydney
At 3rdspace, we are always talking to our partners about the importance of developing a powerful content purpose as a way that can help guide the content team and marketing team from the inside out.
But where does it all go from there?
We’ve found a lot of brands talk about their content pillars and feel they've nailed their content strategy. The truth is, while it may mean a lot to the business and brand, that strategy and those pillars will not resonate with consumers.
There are also a lot of stakeholders when it comes to content, and everyone thinks their piece of content is the most important.
So, we’ve designed some innovative tools to help businesses not only define their content mission, but also create content that brings to life that mission in a way that has value to the audience.
We have also created 5 simple criteria to help select the best content.
Always focussing on what most strongly connects you and your consumers – your Core Purpose.
Rob Logan is the founder of 3rdspace - where brands with purpose create content of value.