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8 things to help create audience-first content.

August 22, 2017/0/0/

Summit Media’s 20th anniversary summit, Summit Audience Aware, was held in Manila earlier this month. It brought together international experts to discuss audience-first content planning. I joined Ben Darr, founder of BrandTale from NYC, Nicco Tan of Genting Malaysia and Christine Ko of Summit Media, along with representatives from Unilever and Mindshare, Belo Cosmetics Company […]

Uncategorized

WORLD EXCLUSIVE: House of Trump – Donald Trump Comedy Podcast

June 9, 2017/0/0/

Donald Trump Comedy Podcast 2.9 million Australian listen to podcasts regularly. Those that have come to fame often have a powerful narrative, quality production values and are highly entertaining.   We asked  Gary Eck - who writes and directs some of 3rdspace's most entertaining content - to come up with something special. Gary, a popular Australian comedian and [...]

Audio, Blog, Brand Purpose, Content Agency, Podcasts

Wake Up In Vanuatu

May 8, 2017/0/0/

  Background We were tasked with the challenge of revitalizing Tourism Vanuatu’s existing brand campaign in a refreshingly way, relying on existing assets. Facing challenges of declining visitor numbers as a result of Cyclone Pam, Vanuatu needed to up its game and regain confidence and desirability within the Australian market and drive higher visitor numbers […]

Content Strategy, Images, Video ,

Will Facebook Advertising benefit your business?

December 22, 2016/0/0/

  Since its birth just over a decade ago, Facebook’s prominence in the saturated world of social media has gone from strength to strength. With over 1.6 billion users worldwide (compared to Instagram’s 400 million and Twitter’s 320 million) it’s easy to see why brands and businesses are turning their backs on traditional print advertising […]

Content Agency, Content Marketing, Online Marketing, Social Media Agency, Top Ad Agency Sydney

Content with a Cause

December 15, 2016/0/0/

  When we were tasked by The Cancer Institute of NSW to create an informative content series earlier this year, we wanted to ensure it was both powerful and educational, while being sensitive to the audience we were targeting. The purpose of the campaign was to create a first in video content; bite size chunks […]

Campaigns , , , , , , , , ,

Romeo Romeo, wherefore art thou brand?

December 2, 2016/0/0/

    Lights Camera Action! Before your brand can hit the red carpet, there are a few questions to ask. The Given Circumstances technique, is one of the most common ways an actor prepares for a role.  It’s the practice of asking a series of questions to understand as much as you can about your […]

Brand Purpose, Brand Purpose Agency, Defining Brand Purpose

3rdspace wins a silver and gold at the BEfest Awards 2016

November 11, 2016/0/0/

Up against some of the biggest agencies in the country and budgets in the millions, last night 3rdspace picked up a Silver for best content non-fiction and Gold for best use of a budget under 50k at the BEfest Awards, but we didn’t get to do a thank you speech…..So……. We’d like to take this […]

Campaigns, Content Production, Creative Agency, Marketing Agency Sydney, Top Ad Agency Sydney , , , , , , , ,

Crust Collaborate with Peking Duk

October 26, 2016/0/0/

  We recently announced an exciting brand collaboration between Crust Pizza and Peking Duk; a dynamic DJ duo, they make music in the same way that Crust makes pizza – out of the box. We worked with Peking Duk to produce a range of beats that became not only the soundtrack to the hero film […]

Campaigns, Content Agency, Content Marketing, Content Production, Content Strategy, Creative Agency, inspiration, Marketing Agency Sydney, Top Ad Agency Sydney , , , , , , , ,

Who you gonna call?

October 12, 2016/0/0/

A recent campaign with Pepsi – whose marketing mantra is all about a better now with fun, unconventional & magnetic content – saw 3rdSpace working with the drinks brand to partner with Universal Pictures to celebrate the release of Ghostbusters on Blu-Ray and DVD. It didn’t take a great deal of convincing for the self-confessed […]

Campaigns, Video , , , ,

Instagram 6 Years On

October 6, 2016/0/0/

  Instagram, the most popular photo-sharing site in the world, today celebrates six years since its launch in 2010. With over five hundred million users worldwide, and over five million active users in Australia alone, there’s little question over its influence in the ever-growing social space. Founded by Kevin Systrom and Mike Krieger in 2010, […]

Content Strategy, Images, inspiration, Miscellaneous