The Content Company | Content Strategy | Content Creation | Content Production


The ‘Yes’ campaign’s first ad misses the mark and could be costly.

September 12, 2017/0/0/

Those in the ‘Yes’ camp for marriage equality need to start releasing more effective advertising if they want to convince the unsure and definitively win the campaign, explains Jamie Clift. If the ‘Yes’ marriage equality campaign manage to clutch defeat from the jaws of victory in the upcoming postal plebiscite, they may look back at […]


8 things to help create audience-first content.

August 22, 2017/0/0/

Summit Media’s 20th anniversary summit, Summit Audience Aware, was held in Manila earlier this month. It brought together international experts to discuss audience-first content planning. I joined Ben Darr, founder of BrandTale from NYC, Nicco Tan of Genting Malaysia and Christine Ko of Summit Media, along with representatives from Unilever and Mindshare, Belo Cosmetics Company […]


Things We Love

July 11, 2017/0/0/

Here at 3rdspace we like to take the ‘sharing is caring approach’, and with that in mind off the back of the recent Mumbrella Awards (sadly we didn’t take home a gong!) we thought we would do a little awarding of our own, and in the form of a blog about brands that are doing […]

Blog, inspiration

Witness Katy!

July 4, 2017/0/0/

  On Friday, team 3rdspace were lucky enough to get up close at a private gig with none other than the California Girl herself, KATY PERRY! Earlier in the year, Southern Cross Austero (SCA) had asked us to come up for a couple of concepts and potential locations for a unique Katy Perry gig, so […]

Blog, Miscellaneous , , ,

Immerse Yourself in Content with Purpose

June 26, 2017/0/0/

  Often brands jump at the chance to use new technology without thinking about the bigger picture. What’s this content trying to achieve and why are we doing it? Is it just making new content using new (ish) media platforms, just for the sake of it?   Here at 3rdspace we’re all about content with […]

Brand Purpose, Campaigns, Content Production , , , , , , , ,

Publisher vs. agency: thoughts from someone who’s crossed over.

June 19, 2017/0/0/

Welcome Natalia Krslovic, who joined 3rdspace six weeks ago as a content strategist and creator. This week she shares her thoughts on publisher vs agency and her observations on their unique strengths.  There seems to be a “path most journeyed” in media. You go to uni and study communications or marketing. You get a grad […]

Blog, Content Strategy, Online Marketing, Social Media Agency

WORLD EXCLUSIVE: House of Trump – Donald Trump Comedy Podcast

June 9, 2017/0/0/

Donald Trump Comedy Podcast 2.9 million Australian listen to podcasts regularly. Those that have come to fame often have a powerful narrative, quality production values and are highly entertaining.   We asked  Gary Eck - who writes and directs some of 3rdspace's most entertaining content - to come up with something special. Gary, a popular Australian comedian and [...]

Audio, Blog, Brand Purpose, Content Agency, Podcasts

Four questions to ask when developing an influencer marketing campaign.

June 5, 2017/0/0/

Social influencers Annaliese Gann (left) and Grace Ireland (right) for our #doubledenimdare campaign for the International Transport Workers’ Federation.   Influencer marketing isn’t new, but with the rise of digital marketing, the game has definitely changed. It’s no longer just about sticking a famous face onto a campaign: it’s about working with personalities to engage […]

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Social tribes and how to mobilise them

May 29, 2017/0/0/

Tribes. They’re everywhere. As humans, we want to get around people who get us. It’s in our nature. We want to feel like we belong and that our participation is important. We all want to know that we can make a difference and that our actions count. It was once thought that the internet would […]

Campaigns, Content Strategy, inspiration, Online Marketing , , , ,

Wake Up In Vanuatu

May 8, 2017/0/0/

  Background We were tasked with the challenge of revitalizing Tourism Vanuatu’s existing brand campaign in a refreshingly way, relying on existing assets. Facing challenges of declining visitor numbers as a result of Cyclone Pam, Vanuatu needed to up its game and regain confidence and desirability within the Australian market and drive higher visitor numbers […]

Content Strategy, Images, Video ,