Susan Burchill, 3rdspace senior writer and Rachael Sullivan help you debunk the secrets to achieving cult-status for your brand. As the world continues to change at an exponential rate, brand marketers everywhere are asking: How do we keep up? How do we stay relevant in an uncertain world? They’re...
Susan Burchill, 3rdspace senior writer and Rachael Sullivan, consumer behavioural specialist uncover key insights for understanding and engaging with Generation Z. As the EY Megatrends Report 2020 notes, referring to Generation Z, “The next decade will be shaped by the maturation of the largest generational cohort...
3rd Space's Rachael Sullivan consumer behavioural specialist, explains why now is the time to revisit and reconsider your brand's purpose Sir David Attenborough is one of the few public figures who has true inter-generational appeal, from baby boomers to Gen Z. While older fans have admired...
3rdspace is a content marketing company whose purpose is to help purpose driven brands connect with the values of purpose driven consumers. Our Brands with Purpose e-book will help you understand what makes a great content strategy, how to audit your current content strategy and...
Simon Sinek inspired audiences across the world with 2017 with his sell-out Start With Why Leadership Forum. In 2020, he returned to Australia with a new book and seminar tour: Simon Sinek: LIVE. Lucky enough to be in the audience, 3rdspace’s Rachel Sullivan has broken down...
If you’ve been in the sphere of marketing, content or digital in recent years you will probably be familiar with Hub, Hero & Hygiene...
For all of us in the marketing, media and advertising world, 2020 has been incredibly challenging....
This year content 3rdspace entered the virtual events space - a fairly logical development given that these kinds of events are all about well-crafted content designed to deliver an engaged experience...
Avid social media users will be familiar with the ‘stories’ format: highly-visual, snackable content that disappears within 24 hours. Stories allow people to share moments from their day quickly and easily; for brands, it’s an engaging, interactive and user-friendly way to tell your brand story...
In light of a worldwide pandemic, last week, Australia’s unemployment rate surged to 7.1%, the highest rate seen since 2001. As experts suggest a nearing recession, the first repercussion may be to tighten marketing and advertising budgets. But if we look back at the 1980’s...