Content Strategy

Unless you’ve been living under a rock, you’ll already know that Instagram recently started removing the ‘likes’ count from its in-app experience, coming as a shock to Insta-lovers and influencers alike. Now Facebook, Instagram’s parent company, is following suit by also testing the removal of...

Background We were tasked with the challenge of revitalizing Tourism Vanuatu’s existing brand campaign in a refreshingly way, relying on existing assets. Facing challenges of declining visitor numbers as a result of Cyclone Pam, Vanuatu needed to up its game and regain confidence and desirability within...

Instagram, the most popular photo-sharing site in the world, today celebrates six years since its launch in 2010. With over five hundred million users worldwide, and over five million active users in Australia alone, there’s little question over its influence in the ever-growing social space. Founded...