The US race riots following George Floyd’s death in Minneapolis have spilled over into the national conversation in Australia. We’re seeing television debates, Black Lives Matter protests and social media battles challenging racial injustice locally. So - which brands will be brave enough to reflect...
Over the last few months our content strategy team have been deep diving into social sentiment with our Content Sphere. With the lowering of the COVID-19 curve in Australia and the gradual re-opening of life as we knew it, there is a strong feeling of hope...
Maslow’s hierarchy of needs, developed by Abraham Maslow in 1943 defines the natural human inclination to fulfil more basic needs before fulfilling more advanced needs. We’ve all, I’m sure, been able to relate to the pyramid of needs at pivotal times in our lives. Bushfires,...
As ex Global Marketing Officer of Procter & Gamble Jim Stengel once famously said when discussing market research, “If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” Unfortunately for marketers trying to conduct market research in 2020,...
The rapid outbreak of the coronavirus pandemic presents an alarming health crisis that the world is grappling with. With governments, economies and healthcare systems overwhelmed, it’s the combination of human and official responses which will see us through these tough times. Today, we’re sharing some...
In these challenging times it’s essential that our number one priority remains the safety of our society and also connectivity with citizens and our customers. As the stats grow by the day, we are likely to see something similar to the seven stages of grieving –...
We are facing a highly challenging, uncertain time. For businesses, things are moving quickly and it’s essential that action is taken quickly. As business leaders, we need to be as transparent and supportive with our teams, customers and partners as possible. It’s a time for agile, authentic...
It’s just a few months old and still in BETA testing mode in Australia (meaning businesses need to submit an application and be approved before they can live stream on the platform), but LinkedIn Live is quickly becoming one of the hottest new ways to reach your...
The travel industry has taken a big hit through the recent bushfires and now the uncertainty within the industry has doubled with the global coronavirus concerns. Australians have a fantastic optimism bias, where we sometimes choose to bury our heads in the sand and hope it...
All too often, we hear from brands who are questioning the effectiveness of their content strategies. They’re struggling to understand why engagement is low or why their fan base isn’t growing. Often, these symptoms are accompanied by a generic, overflow of content that, let’s face...