04 Dec The Year of The Hum, Sing
If you’ve been in the sphere of marketing, content or digital in recent years you will probably be familiar with Hub, Hero & Hygiene...
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04 Dec 2020 and Beyond. What Lies Ahead for Content?
Is there a correlation between traditional ad spend and the rise in content during the pandemic?...
12 Aug 6 Things To get Right For A Seamless Virtual Event
This year content 3rdspace entered the virtual events space - a fairly logical development given that these kinds of events are all about well-crafted content designed to deliver an engaged experience...
09 Jul 6 Tips For Using LinkedIn Stories To Build Your Brand
Avid social media users will be familiar with the ‘stories’ format: highly-visual, snackable content that disappears within 24 hours. Stories allow people to share moments from their day quickly and easily; for brands, it’s an engaging, interactive and user-friendly way to tell your brand story...
25 Jun How to grow your business through this recession
In light of a worldwide pandemic, last week, Australia’s unemployment rate surged to 7.1%, the highest rate seen since 2001. As experts suggest a nearing recession, the first repercussion may be to tighten marketing and advertising budgets. But if we look back at the 1980’s...
15 Jun Brave brands don’t just reflect cultural context, they act on it
The US race riots following George Floyd’s death in Minneapolis have spilled over into the national conversation in Australia. We’re seeing television debates, Black Lives Matter protests and social media battles challenging racial injustice locally. So - which brands will be brave enough to reflect...
20 May Time To Dial Up Your Tone of Voice
Over the last few months our content strategy team have been deep diving into social sentiment with our Content Sphere. With the lowering of the COVID-19 curve in Australia and the gradual re-opening of life as we knew it, there is a strong feeling of hope...
14 May Oh to feel safe again! What we can learn from collectively experiencing the lower levels of Maslow’s Hierarchy of needs.
Maslow’s hierarchy of needs, developed by Abraham Maslow in 1943 defines the natural human inclination to fulfil more basic needs before fulfilling more advanced needs. We’ve all, I’m sure, been able to relate to the pyramid of needs at pivotal times in our lives. Bushfires,...
07 May A Cheat’s Guide to Performing Market Research in a Remote World
As ex Global Marketing Officer of Procter & Gamble Jim Stengel once famously said when discussing market research, “If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” Unfortunately for marketers trying to conduct market research in 2020,...
17 Apr Content & COVID-19: Why Now?
The rapid outbreak of the coronavirus pandemic presents an alarming health crisis that the world is grappling with. With governments, economies and healthcare systems overwhelmed, it’s the combination of human and official responses which will see us through these tough times. Today, we’re sharing some...