If you’re a marketer with a few grey hairs you’ll be aware of the marketing classic by Ries & Trout Positioning the Battle for your mind. It’s one book that in the ever evolving world of marketing has some truths that still ring true and can...
Aussies love a bit of a skirmish - that’s why we love sport. If we look at why we love sport, there are some insights that can help brands cut through with their content marketing strategy. Be brave - Be bold We’ve just come out of 2 weeks...
Unless you’ve been living under a rock, you’ll already know that Instagram recently started removing the ‘likes’ count from its in-app experience, coming as a shock to Insta-lovers and influencers alike. Now Facebook, Instagram’s parent company, is following suit by also testing the removal of...
The higher education sector and vocational providers are already re-shaping their courses, making a shift from the traditional three-year degree to micro-credentials and flexible study. The game at play This ‘just-in-time’ mode of learning is gaining ground, giving access to knowledge just when you need it, while...
We’ve recently been working with a range of senior partners at Ernst & Young developing a content platform asking better questions of our nation. As part of the immersion with the business we have been talking about some of the most pressing questions that our nation...
In the last 2 years we’ve seen more content generated than in the entire history of mankind. ...
One of the reasons we focus on our client's purpose is this: when a value or belief resonates from the inside out it has the power to define, unite and propel a business to great growth. Purpose doesn’t need to be charity or cause marketing,...
All across socials last night were images and tributes to Robert J. Hawke. Why? Because Bob had purpose. Bob was plugged in to cultural context and had great insight. Bob had a distinct personality and tone of voice. Bob was a person of action and courage. Like a good content...
What’s the goal of any piece of content? To get it in front of human eyes, engaged with, loved and shared, ultimately with the aim that this beautiful little piece of content is going to bring your client some serious ROI. Fellow content marketers will...
We have been creating and producing content before it was the new cool in advertising. A lot of us grew up in radio, TV, film and on the stand-up stage...