It often feels as though in many categories, brands tend to serve up the same content as their competitors and then wonder why the content doesn’t cut through. When we set out to define a content mission for our clients we spend time looking at the competitive...
I’m not saying marketing in Australia is backward, but sometimes I wish brands would think about content differently. It’s getting better, but when we first started 3rdspace, content was the poor toothless cousin kept in the back shed until the strategy had been dressed up and...
The answer… is a strategy with the consumer at the heart of the thinking, delivering a content mission that is PR’able, involves your citizens in the conversation and utilises what you have done previously to help evolve the story. Our process for content has be recognised...
Those in the 'Yes' camp for marriage equality need to start releasing more effective advertising if they want to convince the unsure and definitively win the campaign, explains Jamie Clift. If the ‘Yes’ marriage equality campaign manage to clutch defeat from the jaws of victory in...
Summit Media’s 20th anniversary summit, Summit Audience Aware, was held in Manila earlier this month. It brought together international experts to discuss audience-first content planning. I joined Ben Darr, founder of BrandTale from NYC, Nicco Tan of Genting Malaysia and Christine Ko of Summit Media, along...
Here at 3rdspace we like to take the ‘sharing is caring approach’, and with that in mind off the back of the recent Mumbrella Awards (sadly we didn’t take home a gong!) we thought we would do a little awarding of our own, and in...
On Friday, team 3rdspace were lucky enough to get up close at a private gig with none other than the California Girl herself, KATY PERRY! Earlier in the year, Southern Cross Austero (SCA) had asked us to come up for a couple of concepts and potential...
Often brands jump at the chance to use new technology without thinking about the bigger picture. What’s this content trying to achieve and why are we doing it? Is it just making new content using new (ish) media platforms, just for the sake of it? Here...
Welcome Natalia Krslovic, who joined 3rdspace six weeks ago as a content strategist and creator. This week she shares her thoughts on publisher vs agency and her observations on their unique strengths. There seems to be a “path most journeyed” in media. You go to uni...
2.9 million Australian listen to podcasts regularly. Those that have come to fame often have a powerful narrative, quality production values and are highly entertaining. We asked Gary Eck - who writes and directs some of 3rdspace's most entertaining content - to come up with something special. Gary, a...