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  The answer… is a strategy with the consumer at the heart of the thinking, delivering a content mission that is PR’able, involves your citizens in the conversation and utilises what you have done previously to help evolve the story. Our process for content has be recognised...

Summit Media’s 20th anniversary summit, Summit Audience Aware, was held in Manila earlier this month. It brought together international experts to discuss audience-first content planning. I joined Ben Darr, founder of BrandTale from NYC, Nicco Tan of Genting Malaysia and Christine Ko of Summit Media, along...