Here at 3rdspace we like to take the ‘sharing is caring approach’, and with that in mind off the back of the recent Mumbrella Awards (sadly we didn’t take home a gong!) we thought we would do a little awarding of our own, and in...
On Friday, team 3rdspace were lucky enough to get up close at a private gig with none other than the California Girl herself, KATY PERRY! Earlier in the year, Southern Cross Austero (SCA) had asked us to come up for a couple of concepts and potential...
Often brands jump at the chance to use new technology without thinking about the bigger picture. What’s this content trying to achieve and why are we doing it? Is it just making new content using new (ish) media platforms, just for the sake of it? Here...
Welcome Natalia Krslovic, who joined 3rdspace six weeks ago as a content strategist and creator. This week she shares her thoughts on publisher vs agency and her observations on their unique strengths. There seems to be a “path most journeyed” in media. You go to uni...
2.9 million Australian listen to podcasts regularly. Those that have come to fame often have a powerful narrative, quality production values and are highly entertaining. We asked Gary Eck - who writes and directs some of 3rdspace's most entertaining content - to come up with something special. Gary, a...
Social influencers Annaliese Gann (left) and Grace Ireland (right) for our #doubledenimdare campaign for the International Transport Workers' Federation. Influencer marketing isn’t new, but with the rise of digital marketing, the game has definitely changed. It’s no longer just about sticking a famous face onto a...
Tribes. They’re everywhere. As humans, we want to get around people who get us. It’s in our nature. We want to feel like we belong and that our participation is important. We all want to know that we can make a difference and that our actions...
Background We were tasked with the challenge of revitalizing Tourism Vanuatu’s existing brand campaign in a refreshingly way, relying on existing assets. Facing challenges of declining visitor numbers as a result of Cyclone Pam, Vanuatu needed to up its game and regain confidence and desirability within...
Who can forget the iconic picture of Justin Timberlake and Britney Spears circa 2000, donning double denim like the bosses they are. Yep, we didn’t think so, a double denim disaster! A staple in every man, woman and child’s wardrobe…when we (sometimes) squeeze into our jeans...
Since its birth just over a decade ago, Facebook’s prominence in the saturated world of social media has gone from strength to strength. With over 1.6 billion users worldwide (compared to Instagram’s 400 million and Twitter’s 320 million) it’s easy to see why brands and...