Social influencers Annaliese Gann (left) and Grace Ireland (right) for our #doubledenimdare campaign for the International Transport Workers' Federation. Influencer marketing isn’t new, but with the rise of digital marketing, the game has definitely changed. It’s no longer just about sticking a famous face onto a...
Tribes. They’re everywhere. As humans, we want to get around people who get us. It’s in our nature. We want to feel like we belong and that our participation is important. We all want to know that we can make a difference and that our actions...
Background We were tasked with the challenge of revitalizing Tourism Vanuatu’s existing brand campaign in a refreshingly way, relying on existing assets. Facing challenges of declining visitor numbers as a result of Cyclone Pam, Vanuatu needed to up its game and regain confidence and desirability within...
Who can forget the iconic picture of Justin Timberlake and Britney Spears circa 2000, donning double denim like the bosses they are. Yep, we didn’t think so, a double denim disaster! A staple in every man, woman and child’s wardrobe…when we (sometimes) squeeze into our jeans...
Since its birth just over a decade ago, Facebook’s prominence in the saturated world of social media has gone from strength to strength. With over 1.6 billion users worldwide (compared to Instagram’s 400 million and Twitter’s 320 million) it’s easy to see why brands and...
When we were tasked by The Cancer Institute of NSW to create an informative content series earlier this year, we wanted to ensure it was both powerful and educational, while being sensitive to the audience we were targeting. The purpose of the campaign was to create...
Lights Camera Action! Before your brand can hit the red carpet, there are a few questions to ask. The Given Circumstances technique, is one of the most common ways an actor prepares for a role. It’s the practice of asking a series of questions to understand...
Up against some of the biggest agencies in the country and budgets in the millions, last night 3rdspace picked up a Silver for best content non-fiction and Gold for best use of a budget under 50k at the BEfest Awards, but we didn’t get to...
We recently announced an exciting brand collaboration between Crust Pizza and Peking Duk; a dynamic DJ duo, they make music in the same way that Crust makes pizza – out of the box. We worked with Peking Duk to produce a range of beats that became...
A recent campaign with Pepsi – whose marketing mantra is all about a better now with fun, unconventional & magnetic content – saw 3rdSpace working with the drinks brand to partner with Universal Pictures to celebrate the release of Ghostbusters on Blu-Ray and DVD. It didn’t...