GLOBUS FAMILY - 3rdspace
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GLOBUS FAMILY OF BRANDS TOV

ISSUE

 

The coach touring and river cruising market is cluttered with brands offering very similar product offering and experiences. GFOB we’re struggling to communicate their point of difference to their customer.

 

INSIGHT

 

The 45+ travel market is not dead yet. They are young at heart, and finally have the freedom to take the trip they have always wanted to.

‘A trip i’ll re-live forever’

 

IDEA

 

Re-define the brands within the group as a house of brands. With one shared Alive and Refreshing personality and content mission to ‘Go Live It’.

 

ACTION

 

TOV and image guides for all four brands – Cosmos, Globus, Avalon and Monograms.

New Websites and content across digital and social inc content management.

Travel industry and agent promotion for TOV launch.

Sales team TOV training.

TVC and social content creation and production.

25%+ Increase in sales YOY

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