Boost Juice have launched a new premium product for Summer and worked with 3rdspace to create a highly stylised campaign to attract the 25-39 female market. Boost selected 4 high profile bloggers and influences to be the stars of the new campaign.
We then captured what motivates each blogger to reflect the four new Black Label Boost Juices.
The campaign featuring Nikki Phillips, Benji Conde, Sally O’Neil, Aisha Jade includes a range of highly stylised content including short films, magazine, POS and a feature website where anyone who buys Black Label can select a prize they desire, matching the four premium juices.
In just one week, the site has had over 10,000 unique visits with the films generating 10’s of Thousands of views on Facebook and Instagram at a cost of under 1c per view.