We work with clients to help them clearly articulate their brand purpose. Through collaborative workshops with consulting behavioural psychologists and our strategists to craft their brand purpose, values and behaviours, so that clients can communicate their ‘why’ inside and outside their business with passion.
“Win them in the hallways before you win them elsewhere”
We do this by developing a clear and compelling content mission that expresses the brand purpose.
Then we find creative ways to communicate this brand purpose through the organisation.
To do this within the business, we look for innovative ways to also highlight inclusion & diversity, involving teams and partners in the hero films and supporting content.
Next, we think about how we can communicate this vision frequently and passionately with consumers.
This is the brand’s opportunity to define itself with the purpose and values they share with their customers, which will allow the business to start a conversation about something that the consumer truly cares about.
We do this by creating hero content with evolving story arcs, supporting content, advocacy and PR, which the brand’s audience will get behind, support and share.
Here’s some ways we’ve created purpose and values defining platforms for brands such as Woolworths and the NRMA:
Brand purpose is the reason we get out of bed in the morning and the motivator that drives us to be the best content agency we can be.