To keep people moving

As one of Australia's largest mutual organisations, NRMA’s priority is not returning profits, it’s delivering value to their 2.7 million members. Unfortunately, most Australia’s default to talking about their legendary roadside assistance – ignoring other services like holiday parks, eco-tourism, car rentals and EV charging stations.

Australians are a selective bunch. We don’t become members of just any organisation. We choose footy clubs and unions. We choose school, church or local communities. For Aussies, membership needs to mean something. We need to be reminded why we’re a part of something valuable and the good that our membership does

To engage members in the complete story we stitched together past success stories with future plans and commitment. This allowed us to tell the broader NRMA Group story in a way that represents their purpose, ambition and social pillar. A hero film cohesively weaves together a beautiful narrative from the different threads of the NRMA story. We featured all their businesses. Importantly, we painted the picture of a very forward-thinking organisation leading the charge into our renewable future.

Creative development of the campaign idea and hero film – incorporating archival footage, freshly shot footage, plus writing and producing an original score. All developed in-house at 3rdspace.

Longform film

Cut downs

By helping NRMA tell an all-together better story this content has been utilised from the inside out to help the leaders of the business share their vision with their teams and 2.7 million members with resounding support and positive feedback.