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Publisher vs. agency: thoughts from someone who’s crossed over.

June 19, 2017/0/0/

Welcome Natalia Krslovic, who joined 3rdspace six weeks ago as a content strategist and creator. This week she shares her thoughts on publisher vs agency and her observations on their unique strengths.  There seems to be a “path most journeyed” in media. You go to uni and study communications or marketing. You get a grad […]

Blog, Content Strategy, Online Marketing, Social Media Agency

Social tribes and how to mobilise them

May 29, 2017/0/0/

Tribes. They’re everywhere. As humans, we want to get around people who get us. It’s in our nature. We want to feel like we belong and that our participation is important. We all want to know that we can make a difference and that our actions count. It was once thought that the internet would […]

Campaigns, Content Strategy, inspiration, Online Marketing , , , ,

Wake Up In Vanuatu

May 8, 2017/0/0/

  Background We were tasked with the challenge of revitalizing Tourism Vanuatu’s existing brand campaign in a refreshingly way, relying on existing assets. Facing challenges of declining visitor numbers as a result of Cyclone Pam, Vanuatu needed to up its game and regain confidence and desirability within the Australian market and drive higher visitor numbers […]

Content Strategy, Images, Video ,

Christmas with Brumby’s

December 20, 2016/0/0/

  As a brand whose purpose is to inspire the community through the art of baking, we’ve spent the last six months working alongside Brumby’s to help define their purpose and brand DNA, embarking on a new chapter to tell their story through content. As part of the brand story we launched Weekends are Better […]

Brand Purpose, Brand Purpose Agency, Content Agency, Content Marketing, Content Production, Content Strategy, Creative Agency, Defining Brand Purpose, Marketing Agency Sydney, Online Marketing, Top Ad Agency Sydney ,

Crust Collaborate with Peking Duk

October 26, 2016/0/0/

  We recently announced an exciting brand collaboration between Crust Pizza and Peking Duk; a dynamic DJ duo, they make music in the same way that Crust makes pizza – out of the box. We worked with Peking Duk to produce a range of beats that became not only the soundtrack to the hero film […]

Campaigns, Content Agency, Content Marketing, Content Production, Content Strategy, Creative Agency, inspiration, Marketing Agency Sydney, Top Ad Agency Sydney , , , , , , , ,

Instagram 6 Years On

October 6, 2016/0/0/

  Instagram, the most popular photo-sharing site in the world, today celebrates six years since its launch in 2010. With over five hundred million users worldwide, and over five million active users in Australia alone, there’s little question over its influence in the ever-growing social space. Founded by Kevin Systrom and Mike Krieger in 2010, […]

Content Strategy, Images, inspiration, Miscellaneous

Pay for a Personality, or Create Your Own?

June 1, 2016/0/0/

Pay for a personality, or create your own? That is the question. You’ll notice a couple of pieces of 3rdspace work recently, that uses “a face” for the content. Our content piece for Pepsi Max to celebrate the 30th anniversary of Top Gun utilises the talents of Chaz Mostert, one of the drivers Pepsi Max […]

Campaigns, Content Agency, Content Marketing, Content Strategy , , ,

Boost Juice: The Black Label Edition

November 9, 2015/0/0/

3rd Space’s latest example of content creation. Boost Juice have launched a new premium product for Summer and worked with 3rdspace to create a highly stylised campaign to attract the 25-39 female market. Boost selected 4 high profile bloggers and influences to be the stars of the new campaign.  We then captured what motivates each […]

Campaigns, Content Agency, Content Marketing, Content Production, Content Strategy, Creative Agency , , , , , , , , , , , ,

Insurance Australia Group – NRMA SGIO

November 6, 2015/0/0/

We’re pumped to be working with IAG on their NRMA and SGIO brands. IAG have a clear core purpose that truly adds value to consumers lives. But more than that, they live and breath that purpose throughout the entire business. 3rdspace has been working to create content strategies for NRMA and SGIO to bring this […]

Campaigns, Content Strategy , , , , ,

Content Predictions for 2016

October 22, 2015/0/0/

As we approach the end of yet another year, it’s time to deliberate on the trends we expect to see in content marketing in 2016. Given Pugsly the office dog, is currently playing fetch with my glass ball, let’s reflect instead, on some of the trends discussed at this years Global Leadership Summit. Julian Birkinsha, spoke […]

Content Strategy , , , , , ,
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