uncategorized, blog, brand-purpose, content-marketing, content-strategy, defining-brand-pupose, inspiration

Feb 03, 2020

by 3rdspace


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Change is inevitable. It’s what has shaped every aspect of life as we know it. Whilst change can seem scary at first, the most successful people are those who take opportunities for change and use it to their advantage by forcing themselves out of the comfort zone.  

 Establishing and enforcing new process and ways of thinking can seem unnecessary and resource inefficient – particularly when current processes are working. However, it is important to remember that failure to change means that your business will be left behind.  

At 3rdspace we’re always looking to reignite our purpose, learning from our wins and most definitely our mistakes. Here’s three key drivers to fostering an open-minded, change-centric culture.  

ONE: Just because it works for you, it doesn’t mean there isn’t a better way of doing things.  

We’re all guilty of it. We have a strategy, a way of thinking or one route that gets us to where we want to go. But what if there was an express route? Starting small and considering new perspectives will harness your change-centric mindset and allow you to personalize whatever it is you chose to apply this mindset to. From a content perspective engage in thought provoking conversations with specialists in the field to understand the perspectives and processes of thought leaders and gain knowledge to shape your content strategy to drive greater results.  

TWO: Foster a data-centric culture.  

Almost every single day, we hear about the importance of data. However, it isn’t the data which will benefit your business- it's the way in which it’s used. Analyze data and use it to establish and shape the identities of your audience personas. Determine who your audience is, not by assuming from industry, but rather, understanding who is engaging with your content, on what platforms and how that engagement is nurturing new clients for your business.  

Adobe pledged to stay ahead of the game, implementing the concept of the ‘subscription economy’. Whilst most businesses neglected change, Adobe has taken advantage of an eager market hungry for doing things differently and its sales skyrocketed. Fostering this data centric culture allowed Adobe to understand the value of this investment assisted by data backed forecasts. The results speak for themselves! 

THREE: Look at the scoreboard. 

It’s easy to think that our ways are the best- at least the best for ourselves. It’s not uncommon to hear businesses preaching about their great strategy or product that you need. From a content perspective brands often get caught up in vanity metrics. We need to be thinking about results results results, How those engagement metrics and brand building content campaigns are also nurturing new data – new leads and new opportunities for the business. 

In 2020 it’s one of the most exciting times in content marketing, so if you’d like a fresh opinion and some more information on what we see happening in the world of content, we’d love to chat about how your content can provoke consumer action  

Talk to us here


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