brand-purpose

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Apr 27, 2023
While working with a range of senior partners at Ernst & Young developing a content platform, we were talking about some of the most pressing questions that our nation needs to be thinking as we move to new ways of working. One of the themes we uncovered, involves improving consumers’ digital experience, and how to […]

brand-purpose

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Mar 14, 2023
It’s like a New Year’s resolution for business: “This year we’re going to take our LinkedIn strategy to the next level.” Trouble is, like most resolutions, by February it’s forgotten. We fall into the usual social pattern. Same plan. Same media. Same results. Unfortunately, that means the untapped goldmine of 600 million LinkedIn users goes […]

brand-purpose

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Nov 22, 2022
IMPROVE CUSTOMER VALUE VIA YOUR EMPLOYER BRAND Companies focused on climate action are not only lifting their customer value, but also their employer brand. They’re experiencing stronger recruitment and retention, and overall financial value, according to a recent EY report[1]. Despite this, many brands are still reluctant to highlight their sustainability credentials to attract candidates. […]
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