brand-purpose

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Mar 14, 2023
It’s like a New Year’s resolution for business: “This year we’re going to take our LinkedIn strategy to the next level.” Trouble is, like most resolutions, by February it’s forgotten. We fall into the usual social pattern. Same plan. Same media. Same results. Unfortunately, that means the untapped goldmine of 600 million LinkedIn users goes […]

brand-purpose

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Nov 22, 2022
IMPROVE CUSTOMER VALUE VIA YOUR EMPLOYER BRAND Companies focused on climate action are not only lifting their customer value, but also their employer brand. They’re experiencing stronger recruitment and retention, and overall financial value, according to a recent EY report[1]. Despite this, many brands are still reluctant to highlight their sustainability credentials to attract candidates. […]

brand-purpose

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Nov 09, 2022
Here’s a quick stat to get you thinking: There are 762,000 monthly searches globally for “sustainability”. Recently we noticed that a brand with amazing sustainability credentials was hiding their story in a poorly executed video on their About page. It was a great story, but nobody knew about it. Why do brands hide their sustainability […]
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