ACCC EDUCATION VIDEO - 3rdspace
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ACCC Education Video

 

ISSUE

 

Create a video that clearly describes the consumer guarantee basics for a consumer audience. The video should educate consumers about their rights and how to use them.

 

INSIGHT

 

Consumers want to know what their rights are and how to use them. This means they need to be made aware of their rights in a practical, informative and engaging way.

 

IDEA

 

We created a film full of faults that informs Australian consumers what rights they are entitled to when a product or service fails to meet their Consumer Guarantees. To increase engagement, we asked viewers to spot the six faults in the video.

 

ACTION

 

Views: 165k
Likes: 1000
Comments: 153
Shares: 177

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