Boost Juice Black Label
Boost Juice was launching a new premium smoothie range targeted at 25-39’s at a premium price point and wanted to find a way to drive advocacy fast.
Influencers are a powerful marketing opportunity, but they loose impact by posting random content that sometimes doesn’t align with what the brand is trying to communicate or in the brands tone of voice.
Boost had selected a range of influencers to promote the new smoothies, so instead of having them post seperate content on their channels let’s bring them together to create a series of films and a promotion that reflected their individual personality in the Boost Juice Tone of Voice.
Views: 2 million +
Content entries 180 000 + 3,630 likes, shares, comments
CPV: 1 cent