BOOST JUICE BLACK LABEL - 3rdspace
375
portfolio_page-template-default,single,single-portfolio_page,postid-375,,qode-title-hidden,paspartu_enabled,qode-theme-ver-12.1,qode-theme-bridge,wpb-js-composer js-comp-ver-5.4.4,vc_responsive

Boost Juice Black Label

 

ISSUE

 

Boost Juice was launching a new premium smoothie range targeted at 25-39’s at a premium price point and wanted to find a way to drive advocacy fast.

 

INSIGHT

 

Influencers are a powerful marketing opportunity, but they loose impact by posting random content that sometimes doesn’t align with what the brand is trying to communicate or in the brands tone of voice.

 

IDEA

 

Boost had selected a range of influencers to promote the new smoothies, so instead of having them post seperate content on their channels let’s bring them together to create a series of films and a promotion that reflected their individual personality in the Boost Juice Tone of Voice.

 

ACTION

 

Views: 2 million +

Content entries 180 000 + 3,630 likes, shares, comments

CPV: 1 cent