‘OUT OF THE BOX’
Great pizza has been subverted for millennials by the likes of Dominos and Pizza Hut with their low cost, low quality offer. We needed to change the conversation and re-establish pizza as a quality experience, thanks to Crust.
Pizza had become a low value, gut-fill eating experience. At its core however, pizza is a fun, quality experience to be shared with friends.
To make pizza an interactive, experimental and playful meal experience by aligning Crust Pizza with DJ duo ‘Peking Duk’ and allow our audience to create their own music track and share it socially with #outofthebox.
Unique reach: 4.48m people
Engagement: 149,000 likes, shares, comments
PR Value $773 000
Cost per engagement 7 cents
130% increase in new customers
Mumbrella Finalist Best Collaboration