DORRIEN WINES - 3rdspace
8159
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DORRIEN WINES: THE START OF SOMETHING NEW

 

ISSUE

 

Dorrien wines in the Barossa Valley plays in a cluttered market and wanted to relaunch in Australia as well as launch their wines into international markets including the UK & China.

 

INSIGHT

 

We travelled to the heart of the Barossa and spent time with the wine makers, it wasn’t only their experience but their enthusiasm to keep experimenting and innovating that made their wines special

 

There was an interesting tension between the years of expertise and tradition that they inherited from their winemaking families, as well as their personal desire to create new blends with new technologies.

 

IDEA

 

This insight from within the business aligned with a much larger global trend: the explosion of entrepreneurism. Younger generations have taken to the start-up world because of the promise of adding value in new and exciting ways, as well as the sense of freedom and creative control that comes with the entrepreneurial lifestyle. These people are buzzing with energy and enthusiasm, just like the Dorrien winemaking team.

 

We wanted to capture this cultural zeitgeist which evolved to become: ‘The start of something.’

 

ACTION

 

We brought this to life through a new website for Aus and China, tasting notes for trade

 

A range of partner assets

 

Industry PR packs

 

A launch film that brought to life this powerful brand essence.

WLG-Logo

“We loved the 3rdspace approach of defining our purpose to drive our content pillars and mission.

It’s been great working with the team on this project”

Maxine Haywood, Head of Marketing, Pinnacle Drinks