The world’s first
Travel Agents Game Show
We were overwhelmed by the response and energy shown by the network of our travel agent partners right across the country. Engaging with our partners differently was a key focus and the gameshow attracted the immediate attention of all our major partners, putting the Globus family of brands firmly in the spotlight over our key booking period of the year.
Chris Fundell – Director of Marketing
The coach touring and river cruising market is cluttered with brands offering very similar product offering and experiences. GFOB we’re struggling to communicate their point of difference to their customers and travel agents.
The 45+ travel market are young at heart, who have the freedom to take the trip they always wanted to – ‘A trip I’ll re-live forever’
Re-define the brands within the group as a ‘house of brands’ with one shared ‘alive’ and ‘refreshing’ personality and a content mission to ‘Go Live It’.
TOV and image guides for all four brands -Cosmos, Globus, Avalon and Monograms
Brand campaign for Avalon, Globus & Cosmos
Travel industry and agent campaigns
Trade content and events
Social content creation and production
for all 4 brands
Award nominations, shortlisted at the Mumbrella Travel Marketing Awards 2020 in the categories of Award For Innovation and Best Use of Face-to-Face/Experiential Marketing.
A world-first event, that had anyone who didn’t make it, asking when next years’ event was.
A very high satisfaction score on our post event survey of 9/10 across all participants
We dominated travel industry coverage over 37 publications, achieving a combined circulation of over 1.45 million.