Globus Family of Brands Our Work | 3rdspace The Content Company
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The world’s first
Travel Agents Game Show

We were overwhelmed by the response and energy shown by the network of our travel agent partners right across the country. Engaging with our partners differently was a key focus and the gameshow attracted the immediate attention of all our major partners, putting the Globus family of brands firmly in the spotlight over our key booking period of the year.

Chris Fundell – Director of Marketing

 

ISSUE

The coach touring and river cruising market is cluttered with brands offering very similar product offering and experiences. GFOB we’re struggling to communicate their point of difference to their customers and travel agents.

 

INSIGHT

The 45+ travel market are young at heart, who have the freedom to take the trip they always wanted to – ‘A trip I’ll re-live forever’

 

IDEA

Re-define the brands within the group as a ‘house of brands’ with one shared ‘alive’ and ‘refreshing’ personality and a content mission to ‘Go Live It’.

 

IMPLEMENTATION

TOV and image guides for all four brands -Cosmos, Globus, Avalon and Monograms

Brand campaign for Avalon, Globus & Cosmos 

Travel industry and agent campaigns

Trade content and events 

TVC’s  

Social content creation and production 

for all 4 brands

 

IMPACT

Award nominations, shortlisted at the Mumbrella Travel Marketing Awards 2020 in the categories of Award For Innovation and Best Use of Face-to-Face/Experiential Marketing.

A world-first event, that had anyone who didn’t make it, asking when next years’ event was.

A very high satisfaction score on our post event survey of 9/10 across all participants

We dominated travel industry coverage over 37 publications, achieving a combined circulation of over 1.45 million.

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