IEAA Foreign Students Our Work | 3rdspace The Content Company
#contentmarketing, #purposeledbrands, #Internationalstudents, #education
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How to make Australians aware of the positive impact of international students.

 

ISSUE

Most Australians are totally unaware of the positive economic and socio-cultural benefits brought to the country by international students.

 

INSIGHT

The presence of international students broadens the horizons of businesses and the wider community as the second highest income generator for our nation.

 

IDEA

Use international students and top-flight educators to address perceptions and myths brought to light in IEAA’s industry research.

 

IMPLEMENTATION

x4 thought leadership papers

x7 hero films

x1 dedicated landing page

LinkedIn sponsored posts  

Infographics 

 

 

IMPACT

2.7% average engagement rate  (Industry benchmark 0.4%)

1.66% average click through rate (Industry benchmark 0.35%)