IEAA - 3rdspace
#contentmarketing, #purposeledbrands, #Internationalstudents, #education
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How to make Australians aware of the positive impact of international students.

 

ISSUE

 

Most Australians are totally unaware of the positive economic and socio-cultural benefits brought to the country by international students.

 

INSIGHT

 

The presence of international students broadens the horizons of businesses and the wider community as the second highest income generator for our nation.

 

IDEA

 

Use international students and top-flight educators to address perceptions and myths brought to light in IEAA’s industry research.

 

ACTION

 

3rdspace utilised the full breadth of its content marketing services to create a content campaign with seven hero films, a series of thought-leadership papers and a range of social assets to address the need for higher engagement between industry, international education sector stakeholders and the wider community around the topic of international students in Australia.

 

ACHIEVEMENT

 

Through IEAA’s Company LinkedIn page, we achieved:
An average engagement rate of 2.7% (2.3% higher than the industry average)
Average click-through-rate of 1.66% (1.31% higher than the industry average)
A 115% increase in page visits compared to the previous period.