To solve customer challenges through targeted and innovative technology solutions.

With Australia and Japan going in and out of lockdowns, we needed to find a new way to engage C-suite and government decision-makers and their influencer set as an alternative to the annual NEC conferences in Australia and Japan.

Having a transformative mindset doesn’t give you a roadmap to the future, it’s a way of being. A transformative mindset is about knowing that regardless of the steps you take, change is happening faster and in a format you cannot predict. All you can do is build the skills and be ready to act.

We developed an evolving content platform and series of virtual events with world-class thought leadership and production values built around the mission:

To inspire leaders to develop a positive mindset to change, exploring what’s possible and delivering transformational experiences.

The virtual events took on a theme relevant to the business climate at the time.; In 2020; Immersion - The Next in Creating Value and in 2021; Immersion - Game Changers.

Promoted through film with a powerful narrative highlighting how important it is for leaders to have a positive mindset to change. The virtual events included breakout and networking rooms, key notes and panel discussions.

Registered guests could access the content beyond the conference on their social media channels, increasing the value of the event and growing organic reach dramatically. We also edited a range of segmented content from the events to be utilised in NEC’s automated marketing chain.

1,700+ event registrations
1.3M+ video views
An engagement rate on LinkedIn 201% higher than the global benchmark