NEC orchestrating a brighter world – Remotely

 

THE CHALLENGE

As the world moved to working remotely, NEC Australia and New Zealand needed an agile way to showcase their ability to bring together the best combination of humanity & technology in challenging times.

 

THE INSIGHT

Never before have we been in such a VUCA (Volatile, uncertain, complex and ambiguous) environment. Governments around the world are running containment strategies, while business and the community are flung into a situation of fear, that in some cases borders on panic. Businesses and governments need agile technology solutions that empower their employees to work remotely and maintain productivity.

 

THE IDEA

To create a series of engaging videos, static images and blog posts that would highlight how NEC’s products and solutions benefit both enterprise and government and orchestrate a brighter world… remotely. 3rdspace also worked with NEC to tell the story of the innovative iQuarantine app, designed to help health workers on the front line against COVID-19, all produced remotely within a matter of days.

 

THE OUTPUT

In under 24 hours our global team from Sydney, New York and the UK had devised the content strategy and creative. Within two days, 14 films had been scripted and were in production, with 6 films going live on NEC’s LinkedIn platform and website within one week. To support these hero content pieces, we also delivered a high-impact series of static images and thought-leadership blog posts.

 

THE RESULTS

In the first week, the films accumulated over 70,000 views on LinkedIn at an average CPV of $0.05 and over 500 landing page clicks to the NEC website by a highly targeted audience of C-Suite and Board Members.