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NEC: A Positive Mindset for Change

 

 

 

 

THE ISSUE

No matter the industry – clients are continually altering the way they act in response to ever increasing change. Investment in technology is a must to survive because no organisation can outrun technological disruption. This is an ongoing opportunity to transform your organisation over and over, requiring leaders to adopt a positive mindset for change.

 

THE INSIGHT

Having a positive mindset for change doesn’t give you a roadmap to the future. It is a transformative way of being that allows leaders to move their teams and organisations towards a place of safer uncertainty. It is about accepting that, regardless of what steps you take, change is happening faster and in a format you cannot predict. All you can do is see it as an opportunity, build skills and be ready to act in service of the greater humanity. 

 

THE IDEA

Enable a collaboration between NEC, Refik Anadol and the NGV in Melbourne, allowing NEC to demonstrate what is possible when you combine humanity and technology with a positive mindset for change.  

 

CONTENT THAT PROVOKED ACTION

1 x Hero Film 

3 x 15s promotional films sharing the humanity of an incredible artist with the amazing technology of NEC.   

 

THE RESULTS

380,000 people viewed the artwork over 8 weeks 

130,485 combined video views

34.5% CTR 

78.8% completion rate for ‘Quantum memories’ video

74.3% completion rate for ‘A positive mindset for change’ video

 

See more of our work here

Hero Film - A Positive Mindset for Change

15 sec Creating Value For Government and Entreprise

15 sec Positive Mindset for Change

15 sec Intelligent Transport to Open 5G