Ooh media – Bite TV
Ooh media had a platform of screens in pubs, clubs and venues that they were providing as an advertising platform for brands…but they had no content.
When you’re at a venue having a chat after a few drinks your mind and eyes start to wander, so let’s create something that catches the consumer’s eye.
We created a bold, interactive TV channel with short form content from action sport, to cute n fun, desirable and a lil bit raunchy. We created the format, look and feel and content library and social network /mobile interaction platform.
Uptake from venues exceeded all targets. Bite TV is now generating a significant turnover and profit, as thousands of Australians experienced the platform and advertisers engage with them from the screens to their mobiles.