PEPSI MAX LIME - 3rdspace
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PEPSI MAX
WHERE DOES THE LIME COME FROM?

 

ISSUE

 

Pepsi Max wanted to launch new Pepsi Lime in an innovative way, using their sponsorships and partnerships.

 

INSIGHT

 

Consumers love seeing celebrities they love doing something away from what they are known for.

 

IDEA

 

Use the Existing Pepsi Max sponsorships and partnerships to put the Lime in Pepsi Max as Chaz Mostert and his v8 supercar team went Ghostbusting complete with high end CGI Ghosts.

 

ACTION

 

Over 2.3 million views

Engagement: 5100 shares likes and comments

Cost Per View Less than 3 cents

“Again 3rdspace deliver highly entertaining quality content that over performs. This campaign smashed its target by over 300,000 views”

Jen Evans, Senior Brand Manager PepsiCo