PepsiCo Australia, telling the story of Brands with Purpose
PepsiCo as a group where largely unrecognised for the work they do within the industry. Australian business needed to be more aware of the challenger-group behind some of Australia’s most iconic brands.
Most people think of PepsiCo as just the soft drinks company that owns Pepsi & Pepsi max, rather than the 3rd largest FMCG in the world.
Develop a B2B Content marketing strategy that highlights their people, product and planet focus. To do this start by showcasing the incredible efforts of the Smiths factory in South Australia, who manufacture Twisties, Lays, Doritos and Red Rock Delhi, to name but a few.
3rdspace created series of mini documentary films and a powerful series of stills featuring the engineers, management and general staff at the plant to tell the stories of how they’re “Targeting Zero Waste to Landfill” and “Prioritizing Water Efficiency”.
The campaign has already shifted perceptions of PepsiCo, with an increased awareness of the PepsiCo suite of brands.