STUDY GOLD COAST - 3rdspace
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STUDY GOLD COAST

 

ISSUE

 

Change perceptions of what studying on the Gold Coast is like and reinforce a welcoming and safe message for local and international students that will support education institutional marketing.

 

INSIGHT

The Gold Coast is home to a diverse mix of 25,000 students from 130 nationalities

 

IDEA

Re-frame the way people react when they think about the Gold Coast to enhance the reputational credentials and celebrate forward thinking.

With students at the heart of the thinking and across all of the creative output, we demonstrated how they celebrate and embrace diversity with the world and encourage others to Join Our Human Rainbow.

 

ACTION

Hero content Films

Join our Human Rainbow landing page

Join our Human Rainbow event and activation 4th April

Supporting content