STUDY GOLD COAST
Study Gold Coast wanted to change the perception of what living and studying on the Gold Coast is like.
Reinforcing a welcoming and safe message for local and international students.
Supporting education institutional marketing.
Highlighting the Gold Coast as a study destination.
The Gold Coast is home to a diverse mix of 25,000 students from 130 nationalities.
Re-frame the way people react when they think about the Gold Coast to enhance the reputational credentials and celebrate forward thinking.
With students at the heart of the thinking and across all of the creative output, we demonstrated how they celebrate and embrace diversity with the world and encourage others to Join Our Human Rainbow.
Hero content Films
Join our Human Rainbow landing page design and UX
Join our Human Rainbow event and activation 4th April
Supporting content – Films, Digital banners, Social, Ooh, Print and PR,
Commonwealth Games partnership and Channel 7.