B2C, Content Series, Film Led
TAFE NSW - TAFE ENTERPRISE
Client
TAFE NSW
SERVICES
B2B, Film led, Thought Leadership
Brand Purpose
To skill the workforce of the future.
Issue
TAFE needed to be repositioned as a provider of choice within the business sector. TAFE Enterprise wanted to raise awareness that it was a full service solution provider for business and could meet all their training needs in VET, business leadership and management, ICT, administration and work health and safety.
Insight
In the next two decades, there won’t be a shortage of jobs but if we don’t take the right steps, there will be a shortage of skilled talent to fill those jobs.
Content Mission
& Solution
Our content mission was:
To inspire business to be future-ready by putting talent first today.
Our solution was to develop a thought leadership platform. We asked senior C-suite executives to think again about how they put talent first and we demonstrated how TAFE Enterprise could help businesses develop both hard and soft skills for the future.
Output
An annual evolving content platform
Thought leadership videos
White papers
Sponsored posts
Blogs from TAFE Enterprise trainers
Impact
0.4% CTR
$0.20 CPV
49% to 59% increased brand awareness of TAFE NSW as a corporate training provider
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B2B, Hero Film, PR, Social Posts, White Paper
NEC: Hybrid Everything – Secure Everywhere
Content Series, Pro Bono, Short Films