Uniting Church - 3rdspace
#contentmarketing, #purposeledbrands, #b2bmarketing, #travelmarketing
8550
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The Uniting Church content marketing strategy to help Australians live fulfilling lives.

 

ISSUE

 

Like many other organised religions, the Uniting Church’s congregation is ageing. They needed to reach out to a younger spiritually-minded audience.

 

INSIGHT

 

The modern trends of maintaining ‘fake’ lives on social media leads many of the younger audience to feel isolated and separated from the world.

 

IDEA

 

Talk to our potential congregation where they are, online, with short form video content that suits their busy lives. Talk with a realness and rawness, counter to the fakery of the internet to celebrate and forge true human connection.

 

ACTION

 

3rdspace created a bold content marketing strategy, enlisting the help of the churches forward thinking pastors, to create an extended series of 90 second sermons that can be viewed anywhere at any time. We helped create a powerful new content platform to house these sermons, which were thought provoking and invited conversation and connection. They were real, direct, had a distinctive style which was not overly branded or “preaching”, with the theme of “Hold that thought”.

 

CONTENT ASSETS CREATED

 

– 28 Soul searching video-sermons from the Uniting ministers (to date)
– A powerful Facebook Page that resonates with the audience

 

ACHIEVEMENT

 

Average CPV of less than 4 cents

Uniting-Chuch-Logo_CMYK_NEW

“Rob and his excellent team at 3rdspace have brought a fresh perspective to effectively marketing the values and ethos of the Uniting Church to everyday Australians who are hungry to discover how they can make a difference in the world. This authentic external strategy that aligns with an engaging content mission provided by the team have been our keys to unlock this potential outreach. Watch this space!”

Adrian Drayton,
Head of Communications and Marketing
Uniting Church