VODAFONE ‘BIG LIFE SWITCH’
The speed of Vodafone’s network was seen as slower than that of main competitor Telstra. How do we convince consumers that Vodafone’s 4G network is second to none?
Smart phone technology is only as good as the network that supports it. And with the new Samsung Galaxy S4, you can do just about everything all your old tech combined could do on a single device, provided your network will support it.
Demonstrate the speed of the Vodafone 4G network by dramatising all the technology you can replace with the Samsung Galaxy S4 powered by the Vodafone 4G network.
Generated 78,560 YouTube views
Received over 6,000 ‘Likes’ for the ‘Big Life Switch’
Achieved a campaign reach of 1,485,541 people
Recycled over 2.5 tonne of e-waste
Mumbrella BEfest Winner: Best use of experiential