Helping Australians live their best lives at home.

Winnings wanted to reinvigorate their brand with a campaign that would inspire audiences to live their best life and position the business as the appliances specialist.

We investigated three core personas of Winnings customers. We discovered that when customers came to Winnings they weren’t just looking for functional appliances, they were looking to fulfill a future emotional need and searching for their forever homes.

We created a content mission around helping Australians to live their best life and highlighted how Winnings delivered transformational experiences. We took consumers in-store and featured beautiful appliances, to create films transporting consumers to a vision of their forever home.

We started with a mix of digital and social content along with hero TVC’s and outdoor media. The content not only tells the century-old Winnings story, but allows Winnings to integrate partner brands into the narrative. The content also demonstrates that there are appliance solutions to suit every customer. This content evolved with a range of editorial and media integration and in store events.

Winnings has seen a 30% uplift in sales. The campaign has also reignited Winnings’ employees with a new sense of pride around their business - this was the first brand campaign the business had executed.