EY - Entrepreneur of the year

Client

Ey

SERVICES

B2B, Film led, Hybrid Event

Brand
Purpose

To build a better working world

Issue

The Entrepreneur of the year is regarded globally as one of the premier events and awards recognising emerging and game changing entrepreneurs. But the roadshow events needed to evolve in a way that would re imagine this prestigious event.

Insight

COVID-19 forced the world to shift in a way like never before in our lifetimes. It was a pressure test for entrepreneurs, displacing short-term focused big talkers from the true change makers innovating with purpose at heart. Propelling a new spirit of entrepreneurs into the limelight to reimagine the future.

Content
Mission
& Solution

Our content mission was to shine a light on Oceania’s new entrepreneurial spirit, evolving the EOY from a series of awards events into a content platform that would celebrate the heart of the entrepreneur and then invite the audience to an exclusive live streamed event. We created over 60 films as both long form and cut down short form films to tell heartfelt stories of both the iconic judges and also the 6 state winners who would via for the title of Entrepreneur of the year. The awards took a twist with a high profile judging panel selecting the finalists and the event would be a mix of culture, arts and entrepreneurialism including exclusive performances by Missy Higgins and for the first time the people’s choice award.

Impact

80+ Films, blogs and social assets across 6 months 1 national live stream event 3.3 M+ impressions 515 065 Total Video Views 138% increase in positive sentiment on social platforms 4831 Unique visits to EOY landing page
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PROJECTS
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