B2C, Content Series, Film Led
Globus Family of Brands - Brand Purpose & Campaigns
Client
Globus Family of Brands
SERVICES
B2C, B2B, Film led, Purpose led
Brand Purpose
Providing the best in vacations for a wide variety of travel styles, goals, and budgets.
Issue
The coach touring and river cruising market is cluttered with brands offering very similar products and experiences. GFOB were struggling to communicate their point of difference to customers and travel agents.
Insight
The 45+ travel market is young at heart. They have the freedom to take the trip they always wanted - ‘A trip I’ll re-live forever’.
Content Mission
& Solution
Redefine the brands within the group as a ‘house of brands’ with one shared ‘alive’ and ‘refreshing’ purpose and content mission to ‘Go Live It’.
Output
Purpose, brand and tone of voice guides for all four brands - Cosmos, Globus, Avalon and Monograms.
Brand campaigns for Avalon, Globus and Cosmos including TVCs, OOH, social and digital.
Travel industry campaigns.
Trade content and events.
Social content creation and production for all four brands.
Relaunch of four websites.
Impact
The strategy, campaigns and refreshed content drove 28% YOY growth (pre-COVID-19).
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B2B, Hero Film, PR, Social Posts, White Paper
NEC: Hybrid Everything – Secure Everywhere
Content Series, Pro Bono, Short Films