Globus family of brands - Brand purpose & Campaigns

Client

Globus family of brands

SERVICES

B2C, B2B, Film led, Purpose led

Brand
Purpose

Globus family of brands - Brand purpose & Campaigns

Issue

The coach touring and river cruising market is cluttered with brands offering very similar product offering and experiences. GFOB we’re struggling to communicate their point of difference to their customers and travel agents.

Insight

The 45+ travel market are young at heart, who have the freedom to take the trip they always wanted to - ‘A trip I’ll re-live forever’

Content
Mission
& Solution

Re-define the brands within the group as a ‘house of brands’ with one shared ‘alive’ and ‘refreshing’ purpose and content mission to ‘Go Live It’.

Impact

The strategy, campaigns & refreshed content drove 28% YOY growth (pre Covid) See more for globus here (Link to Game show)
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PROJECTS
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