The coach touring and river cruising market is cluttered with brands offering very similar products and experiences. Globus Travel Group we’re struggling to communicate their point of difference to their customers travel agents and trade press.
There are two types of travel agents - people who join the industry for a short time and those who live and breath travel. It’s these people who stay in the industry through the tough times and take so much pride in being able to give their clients quality advice on the best holiday for their needs.
Content Mission & Solution
We brought our content mission of Go Live It and the passion travel agents have for having great product knowledge to life with the world’s first live streamed travel game show for the industry. On a purpose built set complete with buzzers, screens, sfx & music. The industry travelled to Sydney to witness 10 travel agencies and 10 individuals via to be the first Globus Travel Champions. For those who couldn’t make it the show was broadcast live in a TV quality production.
A very high satisfaction score on our post event survey of 9/10 across all participants
We dominated travel industry coverage over 37 publications, achieving a combined circulation of over 1.45 million.
Recognised at the Mumbrella Travel Marketing Awards in the categories of Award For Innovation and Best Use of Experiential Marketing.
CMA: GLobal Content Marketing Awards: Winner Best face to face event