TAFE NSW - TAFE ENTERPRISE

Client

TAFE NSW

SERVICES

B2B, Film led, Thought Leadership

Brand
Purpose

To skill the workforce of the future

Issue

We needed to reposition TAFE with the business market as a provider of choice by educating that TAFE enterprise is a full service solution provider Business and can meet all their training needs not only in VET but also in such areas as Leadership & Management, ICT, & Administration and Work Health & Safety

Insight

In the next two decades, there won’t be a shortage of jobs but if we don’t take the right steps there will be a shortage of skilled talent to fill those jobs.

Content
Mission
& Solution

Our content mission was TO INSPIRE BUSINESS TO BE FUTURE READY BY PUTTING TALENT FIRST, TODAY. The solution was a thought leadership platform, asking Senior C-Suite Execs to ‘Think Again’ about how they put Talent First and demonstrating how TAFE Enterprise can help business develop both hard and soft skills for the future.

Impact

0.4% CTR $0.20 CPV 49% to 59% Increased brand awareness of TAFE NSW as a corporate training provider
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PROJECTS
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