Let’s help you build a deeper connection with your customers through impactful video content.
Why is Video Production Important For Brands?
Australians watch over 26 hours of video each month.
65% of Australians now consume some form of connected video regularly, this increases to 86% of under 24s.
Brands know they need to create content to grow their business and drive their sales, but it can be confusing around what they should be creating and how to create it in a way that delivers an ROI beyond vanity metrics.
To make great video content for brands, you need to:
- Have a clear goal. What do you want your video to achieve? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you know your goal, 3rdspace can help you tailor your video content accordingly.
- Know your audience. Who are you making this video for? What are their interests and needs? What kind of video content do they like to watch? Our Video production approach taps into their values and needs to make your video content more relevant and engaging to your customers.
- Don’t just talk about yourself! So many brands make this mistake when creating video content, the 3rdspace approach makes your customer the hero and your brand the guide which creates a more relevant and compelling story for your audience.
- Create high-quality content. No matter what the platform your brand needs to show up looking great. With advancements in technology costs have come down dramatically for quality video production. 3rdspace with its team of in house creatives, directors, editors and producers can help you create a compelling video in your brands look and feel at a fraction of the price of a big advertising agency.
- Be distinctive within your category. Ever noticed how all travel brand content or car content look the same – At 3rdspace we work with you to create a distinctive video concept that will put your brand out in front of your competitors and tell your story in a compelling way.
- Use a strong call to action. Tell your viewers what you want them to do next. Your video content can be the start of a journey with your customer or become an evolving story as they build a relationship with your brand. So many businesses make a video and then slap their logo on the end, at 3rdspace we build a strategy to guide your viewer on a journey with your brand – creating video content that provokes an action.
- Choose the right platform. Where will you distribute your video? YouTube, Facebook, Instagram, and LinkedIn. Each platform has its own primary audience set and also style of video content. As part of your video creation we’ll recommend platforms and help you build an amplification strategy to deliver higher reach, engagement, completed views and traffic to your website , which is one of the reasons we have been recognised for the last 2 years as one of the top video creation companies in the world by the Content marketing institute in the USA and the Global Content Marketing Awards in the UK.
Have a chat with our video creation and production team and an obligation free assessment of your video needs by reaching out here: