brand personality Tag

Avid social media users will be familiar with the ‘stories’ format: highly-visual, snackable content that disappears within 24 hours. Stories allow people to share moments from their day quickly and easily; for brands, it’s an engaging, interactive and user-friendly way to tell your brand story...

In light of a worldwide pandemic, last week, Australia’s unemployment rate surged to 7.1%, the highest rate seen since 2001. As experts suggest a nearing recession, the first repercussion may be to tighten marketing and advertising budgets. But if we look back at the 1980’s...