This year content 3rdspace entered the virtual events space - a fairly logical development given that these kinds of events are all about well-crafted content designed to deliver an engaged experience...
Avid social media users will be familiar with the ‘stories’ format: highly-visual, snackable content that disappears within 24 hours. Stories allow people to share moments from their day quickly and easily; for brands, it’s an engaging, interactive and user-friendly way to tell your brand story...
In light of a worldwide pandemic, last week, Australia’s unemployment rate surged to 7.1%, the highest rate seen since 2001. As experts suggest a nearing recession, the first repercussion may be to tighten marketing and advertising budgets. But if we look back at the 1980’s...
Over the last few months our content strategy team have been deep diving into social sentiment with our Content Sphere. With the lowering of the COVID-19 curve in Australia and the gradual re-opening of life as we knew it, there is a strong feeling of hope...
One of the reasons we focus on our client's purpose is this: when a value or belief resonates from the inside out it has the power to define, unite and propel a business to great growth. Purpose doesn’t need to be charity or cause marketing,...
All across socials last night were images and tributes to Robert J. Hawke. Why? Because Bob had purpose. Bob was plugged in to cultural context and had great insight. Bob had a distinct personality and tone of voice. Bob was a person of action and courage. Like a good content...
When we were tasked by The Cancer Institute of NSW to create an informative content series earlier this year, we wanted to ensure it was both powerful and educational, while being sensitive to the audience we were targeting. The purpose of the campaign was to create...
Up against some of the biggest agencies in the country and budgets in the millions, last night 3rdspace picked up a Silver for best content non-fiction and Gold for best use of a budget under 50k at the BEfest Awards, but we didn’t get to...
I’m not ashamed to say it, I have a massive professional crush on Simon Sinek. There’s something about those rolled up shirt sleeves and the old school flip board that pulls you in. Then he starts to talk about the power of why and BOOM,...