Susan Burchill, 3rdspace senior writer and Rachael Sullivan help you debunk the secrets to achieving cult-status for your brand. As the world continues to change at an exponential rate, brand marketers everywhere are asking: How do we keep up? How do we stay relevant in an uncertain world? They’re...
Susan Burchill, 3rdspace senior writer and Rachael Sullivan, consumer behavioural specialist uncover key insights for understanding and engaging with Generation Z. As the EY Megatrends Report 2020 notes, referring to Generation Z, “The next decade will be shaped by the maturation of the largest generational cohort...
3rd Space's Rachael Sullivan consumer behavioural specialist, explains why now is the time to revisit and reconsider your brand's purpose Sir David Attenborough is one of the few public figures who has true inter-generational appeal, from baby boomers to Gen Z. While older fans have admired...
Simon Sinek inspired audiences across the world with 2017 with his sell-out Start With Why Leadership Forum. In 2020, he returned to Australia with a new book and seminar tour: Simon Sinek: LIVE. Lucky enough to be in the audience, 3rdspace’s Rachel Sullivan has broken down...
This year content 3rdspace entered the virtual events space - a fairly logical development given that these kinds of events are all about well-crafted content designed to deliver an engaged experience...
Avid social media users will be familiar with the ‘stories’ format: highly-visual, snackable content that disappears within 24 hours. Stories allow people to share moments from their day quickly and easily; for brands, it’s an engaging, interactive and user-friendly way to tell your brand story...
In light of a worldwide pandemic, last week, Australia’s unemployment rate surged to 7.1%, the highest rate seen since 2001. As experts suggest a nearing recession, the first repercussion may be to tighten marketing and advertising budgets. But if we look back at the 1980’s...
Over the last few months our content strategy team have been deep diving into social sentiment with our Content Sphere. With the lowering of the COVID-19 curve in Australia and the gradual re-opening of life as we knew it, there is a strong feeling of hope...
One of the reasons we focus on our client's purpose is this: when a value or belief resonates from the inside out it has the power to define, unite and propel a business to great growth. Purpose doesn’t need to be charity or cause marketing,...
All across socials last night were images and tributes to Robert J. Hawke. Why? Because Bob had purpose. Bob was plugged in to cultural context and had great insight. Bob had a distinct personality and tone of voice. Bob was a person of action and courage. Like a good content...