This year content 3rdspace entered the virtual events space - a fairly logical development given that these kinds of events are all about well-crafted content designed to deliver an engaged experience...
Avid social media users will be familiar with the ‘stories’ format: highly-visual, snackable content that disappears within 24 hours. Stories allow people to share moments from their day quickly and easily; for brands, it’s an engaging, interactive and user-friendly way to tell your brand story...
In light of a worldwide pandemic, last week, Australia’s unemployment rate surged to 7.1%, the highest rate seen since 2001. As experts suggest a nearing recession, the first repercussion may be to tighten marketing and advertising budgets. But if we look back at the 1980’s...
The US race riots following George Floyd’s death in Minneapolis have spilled over into the national conversation in Australia. We’re seeing television debates, Black Lives Matter protests and social media battles challenging racial injustice locally. So - which brands will be brave enough to reflect...
Over the last few months our content strategy team have been deep diving into social sentiment with our Content Sphere. With the lowering of the COVID-19 curve in Australia and the gradual re-opening of life as we knew it, there is a strong feeling of hope...
Maslow’s hierarchy of needs, developed by Abraham Maslow in 1943 defines the natural human inclination to fulfil more basic needs before fulfilling more advanced needs. We’ve all, I’m sure, been able to relate to the pyramid of needs at pivotal times in our lives. Bushfires,...
As ex Global Marketing Officer of Procter & Gamble Jim Stengel once famously said when discussing market research, “If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” Unfortunately for marketers trying to conduct market research in 2020,...
When we were tasked by The Cancer Institute of NSW to create an informative content series earlier this year, we wanted to ensure it was both powerful and educational, while being sensitive to the audience we were targeting. The purpose of the campaign was to create...
Up against some of the biggest agencies in the country and budgets in the millions, last night 3rdspace picked up a Silver for best content non-fiction and Gold for best use of a budget under 50k at the BEfest Awards, but we didn’t get to...
As we approach the end of yet another year, it’s time to deliberate on the trends we expect to see in content marketing in 2016. Given Pugsly the office dog, is currently playing fetch with my glass ball, let’s reflect instead, on some of the trends...