When we were tasked by The Cancer Institute of NSW to create an informative content series earlier this year, we wanted to ensure it was both powerful and educational, while being sensitive to the audience we were targeting. The purpose of the campaign was to create...
Up against some of the biggest agencies in the country and budgets in the millions, last night 3rdspace picked up a Silver for best content non-fiction and Gold for best use of a budget under 50k at the BEfest Awards, but we didn’t get to...
As we approach the end of yet another year, it’s time to deliberate on the trends we expect to see in content marketing in 2016. Given Pugsly the office dog, is currently playing fetch with my glass ball, let’s reflect instead, on some of the trends...