Over the last few months our content strategy team have been deep diving into social sentiment with our Content Sphere. With the lowering of the COVID-19 curve in Australia and the gradual re-opening of life as we knew it, there is a strong feeling of hope...
Maslow’s hierarchy of needs, developed by Abraham Maslow in 1943 defines the natural human inclination to fulfil more basic needs before fulfilling more advanced needs. We’ve all, I’m sure, been able to relate to the pyramid of needs at pivotal times in our lives. Bushfires,...
As ex Global Marketing Officer of Procter & Gamble Jim Stengel once famously said when discussing market research, “If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” Unfortunately for marketers trying to conduct market research in 2020,...
When we were tasked by The Cancer Institute of NSW to create an informative content series earlier this year, we wanted to ensure it was both powerful and educational, while being sensitive to the audience we were targeting. The purpose of the campaign was to create...
Up against some of the biggest agencies in the country and budgets in the millions, last night 3rdspace picked up a Silver for best content non-fiction and Gold for best use of a budget under 50k at the BEfest Awards, but we didn’t get to...
As we approach the end of yet another year, it’s time to deliberate on the trends we expect to see in content marketing in 2016. Given Pugsly the office dog, is currently playing fetch with my glass ball, let’s reflect instead, on some of the trends...