23 Oct What Gets Your Brand on the Awards List?
The answer… is a strategy with the consumer at the heart of the thinking, delivering a content mission that is PR’able, involves your citizens in the conversation and utilises what you have done previously to help evolve the story.
Our process for content has be recognised across four Awards and the Mumbrella Entertainment marketing awards. We are very pleased and thankful to Mumbrella judges and our clients for recognising the way in which we think INSPIRE, INVOLVE, PROVOKE ACTION from your audience in your content creates more purposeful and powerful reasons to believe.
Here’s what we’ve been shortlisted for at this year’s Mumbrella Entertainment Marketing awards
INSPIRE with hero content we involve the students of Study Gold Coast by involving them in every stage of the creative journey and content. Including this hero image creative from student face and evolving in to a hero film for a holistic content campaign and be shortlisted for content strategy of the year.
INVOLVE your audience by finding tactical ways to bring them in to the conversation. Making how-to content entertaining for ACCC with the best use of small budget.
PROVOKE innovative content extensions to your above the line brand campaigns and bring them in to partnership or new audience environments for the best use of music with Borneo for Pepsi Max
ACTION and deliver against your objectives, with all of this for LinkedIn, Globus Travel Group, PWC, The NRMA, NSW Gov, PepsiCo, Uniting Church, and more.
Roll on November!