07 May What Kind of Traveller Are You?
Insight Travel asked us to get over 50s to consider an Insight Vacation for all their holiday planning needs.
Our solution was a personalised holiday suggestion quiz to discover what kind of traveller you are, because whilst everyone loves a holiday, not everyone wants the same one.
By identifying interests and preferences through the lifestyle quiz, we were able offer up tailored holiday package suggestions to targeted consumers selected through Facebook demographic and interest advertising. Each quiz question included specific examples of holiday activities as a multiple-choice question, that both helped us identify consumer interest but also suggest the perfect Insight Holiday for them.
The quiz generated a database of 3300 leads.
Take the quiz for yourself here